Geographical’s mixture of authority, credibility and diversity has seen it attract a dedicated readership of passionate, adventurous individuals who share an insatiable curiosity about the world around them. Reach them with your brand

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Geographical, the official magazine of the Royal Geographical Society (with IBG) has been published continuously since 1935. Each month, Geographical brings the world into its readers’ living rooms, highlighting the rich diversity of the world’s cultures, wildlife and places. Geographical also provides an authoritative voice on the important social and environmental issues that face humanity, educating and informing its readers. Employing inspiring photography and exclusive in-depth editorial features, the brand offers a unique blend of:

• People and cultures
• Exploration and discovery
• Responsible travel
• Outdoor-equipment advice
• The natural world
• Environmental issues
• Science and technology
• The best of Britain

The numbers

Our 106,000 readers are well educated, literate, and affluent (TGI)
They approach their purchasing decisions with a mixture of thorough organisation and meaningful intent
Read from cover to cover…
82% of readers subscribe to the magazine
Readers spend an average of 94 minutes reading each issue of Geographical
On average, our readers pick up the magazine 5.8 times per issue
Each issue of Geographical is read by an average of 4.1 people
81% of readers archive their copies of the magazine for future use

What it all adds up to… There is simply no other audience that has the all-round knowledge of, and ongoing interest in, the environment, geography and travel.

45% of readers agree that Geographical ‘gives me ideas for things to buy’
67% of readers contact advertisers in the magazine
48% of readers are professionals
19% of readers are students
16% of readers are self-employed

Demographics

£6,000 = average spend on travel a year
51% male 49% female
69% take at least one weekend break abroad per year
87% have regular access to the internet

For more information, request a media pack from our Advertising team.